Better user experiences through a collaborative and pragmatic approach.

• People and relationships over theories and processes
• Outcomes over outputs
• Data over opinions
• Adaptation over a strict plan
• Simplification over complex features

The ideas on the right still matter. We just give more weight to the ones on the left.

UX Reality Check started as PUX (Pragmatic UX). Presented at IPCA Design School in 🇵🇹 Portugal during Digicom 2018 (slides).