Better user experiences through a collaborative and pragmatic approach.

• People and relationships over theories and processes
• Outcomes over outputs
• Data over opinions
• Adaptation over a strict plan
• Simplification over complex features

We don’t disregard the item on the right of each pair. We just value the one on the left more.

UX Reality Check was first introduced as PUX (Pragmatic UX) in the Digicom 2018,
at IPCA Design School in 🇵🇹 Portugal (Slides).